How Retargeting Works Live Training

What you'll learn Profitably set up, manage and optimize professional retargeting campaignis Use advanced retargeting techniques to stay in front of your most engaged website traffic Setup advanced retargeting and remarketing audiences in Google Analytics and Google Adwords Track sophisticated characteristics of your website visitors to be used in your retargeting campaigns Deploy your remarketing and retargeting tags through Google Tag Manager Understand what retargeting is and how it works Understand the technology underlying every retargeting and remarketing campaign on the web Choose which website visitors you want to spend money retargeting to, and which ones you don't Understand your website visitors psychologically, and understand where they are in the funnel Plan your retargeting lists and audiences to maximize profit Save time setting up your retargeting and remarketing campaigns by using advanced tips and shortcuts in Google Tag Manager Use Google AdWords to set up and manage your retargeting campaigns Use Google analytics to analyze your website traffic to enhance your pre-exisiting retargeting lists Expertly use the Google Analytics audience builder to lay the groundwork of your retargeting campaigns How to use affinity audiences and in-market segments to enhance your retargeting campaigns How Google Adwords and Google Analytics integrate and share retargeting and remarketing lists This course includes: 8.5 hours on-demand video 2 downloadable resources Full lifetime access Access on mobile and TV Certificate of completion
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